The Council for a Beautiful Israel (CBI) is a public, non-profit, environmental and non-governmental organization, for promoting quality of life in Israel, through safeguarding the environment and the landscape's aesthetic facade. It adopts a positive, non-confronting way of operation, abstaining from struggles in principle. CBI carries out its missions through cooperation with governmental and private bodies from all sectors, including IDF, foundations and donors. Since its inception in 1968, CBI has diligently forged ahead with a wide range of initiatives aimed at formulating public insight and prompting towards environmental challenges. CBI promotes the sustainability approach, and develops leadership, encouraging citizens' personal responsibility, pertaining to the safeguarding of their living environment - at home, at work and at leisure time sites. CBI's mission is manifested by educational projects, public campaigns and field activities, with emphasis on the more vulnerable parts of the population and the country's periphery. CBI's work is supported by 2,000 volunteers from all walks of life. CBI's headquarters and active center are located at Hayarkon Park, Tel Aviv. Its new Center for Environmental Studies in the Government Complex in Jerusalem, is now underway. CBI has active friends' associations in Israel, France, England, Belgium, Italy, Switzerland and the USA. CBI is indebted to its many friends around the world for their continued generosity, enabling CBI to perpetuate its missions and achievements.
Preserving the country's landscape and its natural treasures is the prime concern of the exhibitors. Much to our dismay, there are now 414 endangered in Israel alongside 257 protected species. It should be pointed out the most conspicuous plant carpets seen are those of protected flowers. The act of classifying protected species has great educational value. It emphasizes the importance of nature, the fragility of botanic diversity and that species survive forever should not be taken for granted. Only a few decades ago, Israel was a natural wild landscape dotted here and there with a few settlements. Today, the opposite is true. Many large settlements developed, industrial zones were built and agricultural areas grew larger. Now they encroach upon the few pristine islands of green that can be found amidst the densely developed and populated areas. One of the primary challenges is to sustain natural diversity in those few "green islands". In recent years, we have been busy locating and identifying plants that can be reintroduced into these disturbed areas. The goal is to create sustainable green regions that can thrive on their own or with little help.